Amul My Eat Milk Story Contest 2014

Name of the Organisation : Amul
Name of the Contest : My Eat Milk Story Contest 2014
Location : India
Deadline : June 07, 2014

Website : http://www.amuleatmilk.com/

My Eat Milk Story Contest 2014 :
Amul proudly presents, “My Eat Milk Story” contest, (hereinafter referred to as “the Contest”) powered by The 48 Hour Film Project, collectively referred to as “Organisers”. You (hereinafter referred to as Participant/Entrant) have to create a minimum 60-second to maximum 90-second video/film in 3 weeks days from script, shoot to finish. The best film wins Rs. 1,00,000 as cash prize followed by 1st Runners up and 2nd Runners up.

How to Participate:
Step 1 : Simply click on the ‘Participate Now’ button.
Step 2 : Fill your complete details
Step 3 : Go through Terms and Conditions, click on “I agree” and “Submit”
Step 4 : Download the mandatory slates and product images provided by us that suit your script.
Step 5 :Upload your content to the specified location and share the link with us

Entry Fee :
There is no entry fee to participate. All entries must be in accordance with the brand guidelines (Click on the tab below ) . The selection of winners will be announced by email and an announcement on the website. The organisers’ decision regarding selection is final and no queries will be entertained.

Contest Dates (Milestones) :
May 17, 2014 : Competition opens
June 07, 2014 : Last date for submissions
July 02, 2014 : Announcement of winners

Note :
Timelines are tentative & subject to change without prior notice.

Organiser Details :

Competition Organiser : DRAFT FCB ULKA

Organizing Partners :
The 48 Hour Film Project India (M/s Can Communicate). “Can Communicate is the exclusive India franchisee of The 48 Hour Film Project, Inc. (hereinafter collectively referred to as “48HFP”).” Both parties are collectively referred to as “Organisers”.

Prizes : Terms and Conditions apply (see below)
First Prize : The First Prize winner will win Rs. 1,00,000
First Runner-Up : First Runner-Up will win Rs. 25,000
Second Runner-Up : Second Runner-Up will win Rs. 25,000

Terms and Conditions (T&C) :
Eligibility :
** The participant has to be an Indian resident
** The participant has to be above the age of 18 years
** The participant should have a valid address proof like driving license, passport, Voter ID card, electricity bill, BSNL/MTNL telephone bill.

The following are not eligible to participate :
** Employees, contractors, directors and officers of Amul India and DRAFT FCB ULKA and any of their subsidiaries, The 48 Hour Film Project, Inc. and Can Communicate, the exclusive India franchisee of The 48 Hour Film Project Inc. (hereinafter collectively referred to as “48HFP” and, their parent, subsidiaries and affiliated companies, distributors, web design, advertising, fulfillment, judging and event agencies involved in the administration, development, fulfillment and execution of this competition (collectively, “Project Parties”), and the immediate family members of each (spouse, parent, child, sibling, grandparent, and spouse or “step” of each) and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the competition).
** Completed entry form is mandatory with correct information, else the participant will be disqualified.
** All entrants/participants agree to the Terms and Conditions

Filmmaking Rules :
A) Duration for the film shoot :
“Amul presents My Eat Milk Story!” is a 3-week long contest. The entrant must complete his/her film/video work in time to upload it on the website as specified by the Organisers within the deadline. Only submissions that meet the deadline will be officially part of the competition.

B) All footage must be shot within the 3-week period of the competition :
** No stock footage or footage shot or created at another time may be used.
** Animation and special effects are permitted, but must be created during the competition period. (Note : Stock footage as part of a special effect in a third party special effects program is permissible.)
** Still photographs are permitted, provided that the team has the rights to them. The photos do not need to be created during the competition time frame.
** Stop motion technique as a creative representation is allowed.

C) Camera :
Film should be shot in HD resolution only using any of the following : DSLR, point & shoot or mobile phone cameras.

D) Duration :
The finished film must be a minimum of 60 seconds and a maximum of 90 seconds in duration — not including credits. (See Rule E)

E) Credits :
Credits are allowed only at the end of the film and are limited to a maximum of 20 seconds. The 20 seconds is considered additional to the length of the film, as stated in Rule F. (That is, say if a film is 60 seconds long, with an additional 8 seconds of credits, its total running time (TRT) will be 1.8 minutes.) Opening credits are not allowed. Only the title of the film may appear at the start (See Rule F).

F) Before the finished film begins, the media should have :
5 seconds of black
A title card with Film title
Mandatory slate
Your film title animation (optional 4 seconds)
2 seconds of black
Your film of duration 60 to 90 seconds starts

G) Film resolution : HD is compulsory
Full HD : 1920×1080
Half HD : 1280×720
Other : 1440×720
Format – Your film may be in any of the following formats : MP4, MOV (H.264), AVI or WMV

H) DRAFT FCB ULKA :
Will fully own the exclusive copyright in and to the films made in the competition.

I) To be eligible for the competition :
Entries must be the original work of the Entrant; must not infringe third-party’s rights; must be suitable for publication (i.e., may not be obscene or indecent); must not contain obscene or pornographic material; may not contain defamatory statements about any person, company, organization, community or entity; may not invade privacy or other rights of any person, company or entity; may not in any other way violate applicable laws and regulations; and may not contain any copyrighted elements (other than as owned by the Entrant and/or Organisers).

J) Music rights :
Music effects or sounds provided by the Organisers, if any, may be used. Teams cannot use any existing music track from a film, film background track or from any album (Indian or International) without their permission. Filmmakers have to use an original soundtrack created especially for the film. It is permissible for a participating group to use pre-recorded music; however the participating group must have the rights to any music used in its film from the owners of copyright of such music and must provide releases in hard and soft copy for all music. As with music, pre-recorded sound effects are allowed, but you must have rights to use them from the owner of copyright of such sound effects.

Note :
Song parodies (i.e., use of identifiable pre-existing compositions with new or altered lyrics or music) may not be included in the film without a signed release from the composition’s copyrights holder. This rule applies without regard to whether the song parody arguably constitutes “fair use” under India or international copyright law.

K) Cost of Production :
Filmmakers will have to bear the entire cost of the production. Organisers would not be providing funding support, shooting equipment, cast, crew or any other support.

L) Film Submission Procedure :
Every filmmaker needs to upload their film using the procedure specified by the Organisers via email before the competition closure date. Entries received before the closure date only are eligible for jury voting. Late entries will not be eligible for any prize.

M) The entrant cannot upload the completed film on any video website or social media platform. DRAFT FCB ULKA would be free to publish the films any time at their discretion. Filmmaker should use only the link provided by DRAFT FCB ULKA to promote their video.

Brand Guidelines :
Rules pertaining to brand image :
** The Amul product range may figure in the film but such that its brand image is not hampered
** The films should not show an act which is damaging to any human or animal
** Smoking, drinking alcohol or consumption and/or carriage of any drugs should not be shown in the film
** Any act which violates legal rules should not be shown in the film
** The film should not portray any act that violates a woman’s modesty
** Nudity will not be allowed in the films
** The film should not promote hate against any religion or hurt sentiments of any religion or community.
** The competition organizers may add to or amend these rules at any time.

Selection of Winners :
Entries will be judged by a process in which qualified panels of judges will evaluate the eligible entries based on the following judging criteria
** Artistic Merit (e.g., Story, Creativity, Entertainment Value) (40%)
** Technical Merit (20%)
** Adherence to the Assignment Brief (40%)

Note :
Entrants agree that the Organisers have the sole right to decide all matters and disputes arising from this competition and that all decisions of the Organisers are final and binding.

Winners :
Winners will be posted online at (Winners) within 30 days of the end of contest. The intimation will ONLY be sent to the winners and not to all the participants. The Organisers shall not be held liable if the communication pertaining to the winning entry doesn’t reach the intended participant for any of the following reasons as mentioned
** Bandwidth problem of the mailbox/server of the host
** Incorrect e-mail address given at the time of submitting entry
** Inbox of the recipient being full/having insufficient space

Note :
As a condition of entry, entrant must agree to points explained in (6), which sets forth the rights of DRAFT FCB ULKA on the film. Entries that do not include all required information and adhere to the foregoing and requirements stipulated will be considered void and will not be considered in this competition.

Other Terms & Conditions :
Participant unconditionally agrees that he/ she shall not :
** Do anything which violates any of the Terms;
** Make any misrepresentation;
** Do anything that does not comply with generally accepted internet etiquette including (without limitation) the excessive use of inflammatory or antagonistic criticism (“flaming”), or wastefully and unnecessarily including previous communications in any postings;
** Perform system abuse;
** Propagate, distribute or transmit destructive code, whether or not damage is actually caused thereby;
** Post abusive, obscene, threatening, harassing, defamatory, libelous, offensive or sexually explicit material.
** Intentionally make false or misleading statements
** Offer to sell or buy any product or service
** Post material that infringes copyright
** Post information that he/ she knows to be confidential or sensitive or otherwise in breach of the law

Contact Us : contest@amuleatmilk.com