Name Of The Training Institute : Shashikant School of Photography ( shashikant.com )
Location Of The Training Institute : Chennai
Training Offered : Photography Training
Website : http://www.shashikant.com/programme_description.html
The Advanced Programme in Professional Photography :
Programme Overview :
** The first batch of Shashikant School of Photography’s 6-month Advanced Programme in Professional Photography began on August 6th, 2008.
** This is an advanced, practical training programme for those who intend to pursue professional photography as a career.
** It is a full-time programme and will be conducted at Shashikant Advertising Photography’s studio in Chennai.
** You will be exposed to fashion, food and product photography. Advanced lighting techniques and much more.
** The Programme provides over 1000 hours of full-time, practical training.
** You will also learn to work with outside professionals_ make-up stylists, prop co-coordinators, food stylists and others.
** Visiting faculty will add an extra dimension to your learning.
** At the end of the Programme you will have a portfolio showcasing your newly acquired skills.
Programme Description :
The Programme will cover the following specialisations:
I. Fashion Photography :
Beauty may lie in the eyes of the beholder, but it is the photographer’s craft, which brings out the intrinsic beauty of a model or fashion product. Would a Nakshatra diamond have glittered as much were it not for Aishwarya Rai’s sensuous looks? Just how much did the Big B’s suave, fashionable elegance mean to Reid & Taylor?
The dream merchants who sell fashion are in reality selling a dream, an aspiration to a higher lifestyle. And the fashion photographer is the ally to whom they turn, when they need to evoke mood, emotion and just that little bit of magic.
II. Food Photography :
David Ogilvy, the famous advertising guru once said ‘Sell the sizzle, not the steak’! Nowhere is this truer than in food photography, where the only parameter for success is,
** did the photograph get the viewer’s mouth to water in anticipation? Did it whet her appetite?
** But, food photography is not easy, as it seems! How do you shoot a luscious-looking ice cream in the few minutes before it melts? How do you shoot a chilled bottle of Coke that will tell the viewer this is the best way to vanquish thirst on a summer day?
** The work of a food photographer truly begins, where a Chef’s job ends.
III. Still life / Product photography :
Every object has a mood and a visual language attached. The humble paperweight sitting on your desk may be a mere object, but when it is seen in the context of other elements nearby – a pen, a pair of spectacles, an address book it gets imbued with a higher visual language.
How should you balance the artistic and commercial when you shoot products? How should you present clients product in a larger than life context? How do you get the mere object to ‘converse’ with a customer?
IV. Techniques :
** You will learn to use, both studio lights and mixing available light with electronic flash in outdoor conditions.
** Plus all the additional things every good photographer needs to know; how to choose props; work out backdrops based on the art director’s or clients brief; how to work with Fashion Designer, Make-Up Artists, Hair stylists and other professionals.
** In addition to specific projects and assignments, you will also have numerous opportunities to assist Shashikant on his assignments.
** These are intended to provide you a real -life orientation and exposure.
** These opportunities may arise from time to time and may be done at the Chennai studio or on the location outside Chennai.
Equipment Requirements :
** All students admitted into the Programme should have their own professional digital SLR camera with a basic 18-55 mm lens.
** You should also have a basic tripod.
** Shashikant School of Photography does not endorse or recommend any individual brand of camera.
** The student is advised to choose a camera suiting his/her budget.
** In the course of the Programme, students will also have opportunities to work with high-end equipment at Shashikant Advertising Photography such as Sinar large-format camera, Sinar digital back etc which will provide them with exposure to medium and large-format photography.
Contact us :
Shashikant School of Photography
No.9, 4th Street, Venkateshwara Nagar,
Karpagam Gardens, Adyar,
Chennai – 6000 20
India.