Nalanda Open University Model Question Paper : Diploma Course

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Nalanda Open University
Annual Exam-2011 , Diploma Course
Post Graduate Diploma in Marketing Management [PGDMM]
Paper-I, (Consumer Behaviour)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. How personality of a consumer affect the purchase decisions? Discuss Trait theory of personality?
2. Show your acquaintance with the concept of perception and describe different stages in perceptual process.
3. What is the Concept of Social Class? Which type of social influence has the greatest impact on consumer behaviour?
4. What do you understand by Consumer behaviour? Identify the scope of application of consumer behaviour.
5. What is meant by choice heuristics? What rules are generally followed by urban consumers? Explain.
6. Describe the different models of studying consumer behaviour.
7. Explain the importance of consumer behaviour in marketing programmes.
8. What is Buying Motive? What factors influence such motives? Explain.
9. What do you mean by Buying Decisions? How such decisions affect marketing system? Discuss.
10. Write notes on any two of the following:-
(Urban and Rural Consumer)
(Organisational Buying Behaviour)
(Lifestyle marketing)

Nalanda Open University
Annual Exam-2011, Diploma Course
Post Graduate Diploma in Marketing Management [PGDMM]
Paper-VI, (Management of Marketing Communication and Advertising)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Media research is becoming an industry in itself. What are the reasons? How media research is helpful in advertising planning and its execution?
2. What is meant by public relations? Distinguish between public relations and advertising.
3. What do you mean by consumer behaviour variables? Describe the consumer behaviour variables helpful in marketing communication.
4. How promotion is different from marketing communication? Explain the elements of promotion mix.
5. Write notes on any two of the following:-
(a) T.V Advertising and Internet Advertising
(b) Newspaper Advertising and Magazine Advertising
(c) Hording and Van advertising
6. What major changes have taken place in the Indian media scene during the past decade? Explain.
7. What is meaning of Creativity? How it is different from innovations? Explain.
8. Assess the merits of print media and television for an hotelier of national repute.
9. Describe the characteristics and advantages of Direct Marketing.
10. Comment upon the role of an advertising agency in modern day marketing situation.

Nalanda Open University
Annual Exam-2011 , Diploma Course
Post Graduate Diploma in Financial Management [PGDFM]
Paper-I, (Working Capital Management)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
ad 2. What do you understand by Working Capital? What are the various approaches to working capital management?
2. Discuss the impact of inflation on Working Capital.
3. “Generally a Bank does not extend loan for long period.” Discuss this statement.
4. How changes in financial markets influence the decision process of business? Explain.
5. Explain the various types of marketable securities.
6. Describe the internal and external factors determining flow of Cash.
7. What is the concept of liquidity? What are its determinants? Explain the effects of liquidity.
8. Describe the different ways by which banks provide credit to business entities.
9. Why do we need a credit policy? How would you evaluate credit policy?
10. Explain the important components of the system of receivables management.

Nalanda Open University
Annual Exam-2011 , Diploma Course
Post Graduate Diploma in Financial Management [PGDFM]
Paper-II, (Capital Investment and Financing Decision)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Discuss the main principles of financial decision-making.
2. Explain the process of estimating cash flows for capital budgeting.
3. What is project management? Describe various types of projects.
4. Evaluate the recommendations of Narsimham Committee regarding direct foreign investment.
5. Examine the factors influencing financial engineering.
6. What are the theories of dividend? What do you know about Walter’s model? Explain.
7. Explain different methods of procuring finance.
8. Explain the concept of Social Benefit analysis.
9. Briefly discuss the development of banking sector in India.
10. Describe the various global sources of financing.

Nalanda Open University
Annual Exam-2011, Diploma Course
Post Graduate Diploma in Financial Management [PGDFM]
Paper-III, (Management Control System)
Time: 3.00 Hrs.
Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Discuss the nature and objective of management Control System.
2. Discuss the behavioural aspects of Management Control System.
3. Explain the characteristics of insurance companies with Special reference to Life Insurance Corporation of India.
4. What is the importance of project valuation? Explain the role of financial staff in project valuation.
5. What is flexible budgeting? Throw light on its limitations.
6. Explain the different aspects of corporate level strategy.
7. Discuss the concept of Return on Investment. What are its benefits?
8. Explain the concept and designing of Management Information System.
9. Discuss the framework of performance Management system.
10. Write notes on any two of the following:-
(a) Programme Budgeting
(b) Capital Budgeting
(c) Revenue Budgeting

Nalanda Open University
Annual Exam-2011, Diploma Course
Post Graduate Diploma in Financial Management [PGDFM]
Paper-IV, (Security Analysis and portfolio Management)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Examine valuation methodologies generally employed by investors of preference and equity shares.
2. Write an essay on the origin and growth of Stock Exchange in India.
3. What is investment? Discuss the various elements of investment environment.
4. Describe the modern methods of forecasting earning per share.
5. Write notes on any two of the following :-
(a) Portfolio Risk
(b) Inflation Risk
(c) Business Risk
6. What do you understand by portfolio construction? What points should be kept in mind at the time of this construction?
7. Throw light on the current regulations relating to securities Market in India.
8. What is dividend policy? What are its types? Discuss the factors affecting dividend policy.
9. What is fundamental analysis? Explain.
10. Write notes on any two of the following:-
(a) Listing of securities in stock market
(b) Economic forecasting
(c) Over the Counter Exchange of India

Nalanda Open University
Annual Exam-2011, Diploma Course
Post Graduate Diploma in Financial Management [PGDFM]
Paper-V, (International Financial Management)
Time: 3.00 Hrs.
Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Explain critically the comparative advantage theory of international trade.
2. Discuss the recent trends in India’s balance of payments.
3. Describe various elements of external commercial borrowing.
4. What do you understand by international financial management? Describe its main features.
5. Show your acquaintance with the main provisions of Foreign Exchange Management Act (FEMA).
6. Examine the role of International Monetary Fund (IMF) with regard to international liquidity.
7. Explain the institutional arrangements in India for export and import finance.
8. Analyse the impact of foreign exchange reserve and balance of payments on the exchange rate.
9. Explain the different instruments for raising funds from International Market.
10. Throw light on the role of Export-Import Bank of India.

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